Marketing - Leasing

NAIOP's 2014 Guide to Architects, Engineers and Contractors

Looking for an architect, engineer or contractor for your next redevelopment project? The NAIOP guide in this issue lists dozens of firms around the country.  

From the Archives: Marketing / Leasing Articles from the Previous Issue

exterior building sign

Attracting Office Tenants with Building Signage 

For that tough-to-close tenant, offering space on a building sign may be just the thing to seal the deal. Perceptive property owners will make this part of their negotiation process with both new tenants and lease renewals. Tenants, however, must understand that exterior signage is rarely a “given,” and that it typically must be negotiated upfront.


Install Fiber Optic Cable to Stay Ahead of Tenant Demand 

Developers who are still installing Internet connections to their buildings through copper wire may lose tenants at the next lease renewal and risk early obsolescence if a recent report on Internet and data growth from Cisco Systems is to be believed.