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There is a strong case to be made for adding bike-sharing membership as an employee benefit, particularly at tech firms, according to Eric Jaffe, writing in the June 13, 2013 edition of The Atlantic Cities. Jaffe cites the experience of a New York City tech firm named Percolate, a small marketing company that helps businesses to create content pegged to social media. When a bike-sharing service, called Citi Bike, was launched in New York City earlier this year, the firm purchased memberships for all 47 people on staff so that they could commute to work or to appointments on bicycle. The new employee benefit was a hit with staff members.