Site Feasibility and Market Analysis On-demand

Site Feasibility and Market Analysis

Site Feasibility and Market Analysis

The Site Feasibility and Market Analysis course is designed for the intermediate experienced- level real estate professional. The course starts with an analysis of macro- economics that drive and support the demand for real estate development. Students explore how to navigate through the capital considerations of a project to include the cost and availability of financing. The underlying contributors to supply, what drives the demand for development and the potential political, legal and regulatory challenges are also examined. As the site feasibility study process continues, each of the due diligence check points are defined and examined. Once the research process leads to consideration of a specific site, learners will identify and analyze the physical attributes, environmental considerations and potential issues with the project.

About On-demand Courses

This is an edited version of a previously recorded, live, online course. Student and instructor comments are the opinions of the individuals and do not necessarily reflect the views of NAIOP.

All handouts and resource materials are posted with the module to which they belong, as well as an evaluation and assessment at the end of the course.

To receive proof of attendance for this course, each student must attend/view all eight modules and complete the evaluation.

As a NAIOP Certificate candidate, you must complete all eight modules in the Site Feasibility and Market Analysis On-demand course, submit the evaluation, and pass the end-of-course assessment with a score of 80 percent or better.

If you experience any difficulty with accessing this on demand course or its materials, please email or call 703-904-7100, 8:30 a.m.–5:30 p.m. (ET), Monday–Friday. You can also view the FAQ here.

Lesson Plans

Module 1

Overview and Market Analysis - Defining the Problem

In this session we will discuss the first step in the Feasibility Study Process: Defining the Problem. We will cover property analysis, site analysis checklist, and location analysis.

Module 2

Market Analysis

In this session we will discuss the second step in the Feasibility Study Process: Market Analysis. We will address three basic questions:

  1. Will there be users to rent or buy the proposed project;
  2. How quickly, and at what rent or price, will the proposed project be absorbed into the market;
  3. How might the project be planned or marketed to make it more competitive in its market.

Module 3

Market Analysis – Supply and Demand Analysis

In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss Supply and Demand Analysis.

Module 4

Market Analysis – Local Analysis and Regulations

In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss the important of research into the local area and the government regulations and processes. A group-based case study will be assigned as homework, with the results being presented during the next class session.

Module 5

Highest and Best Use and Valuation

In this session, we will discuss the third step in the Feasibility Study Process: Highest and Best Use. This step determines the projected site’s highest and best use. The highest and best use case study provides an economic basis for the chosen use by addressing the four factors of value: utility, desire, scarcity, and effective purchasing power. Groups will also present results from the assigned case study.

Module 6

Due Diligence

This session will walk students through the due diligence process. Students will discuss the appraisal report, environmental issues, and insurance review, as well as surveying the property.

Module 7

Data Sources

In this session, students will discuss and review the variety of data sources available, both free and fee-based. A case study will also be assigned to teams.

Module 8

Site Feasibility Team Review

All teams will present their results from the previously assigned case study. In addition, the instructor will walk the class through an actual Site and Market Feasibility analysis to demonstrate how everything works in the day-to-day development world.

Education Credits

Education Credits

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Site Feasibility and Market Analysis is approved for the following Education Credit:
16 hours credit toward the Certificate of Advanced Study in Commercial Real Estate Development.

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16 Professional Development Hours (PDH)
1.6 Continuing Education Units (CEUs)

Learning Objectives

Learning Objectives

  • Recognize the critical components included in a feasibility analysis and the overall impact to the viability and success of a project.
  • Develop analytical assessment skills which include how to conduct investigative research to develop a site feasibility study.
  • Perform a national, regional and local economic analysis to determine the state of the market, economic base, availability of resources and the availability supply and demand.
  • Define the due diligence process and the intended outcome. Identify the critical players in the process. Develop a plan to work within the budget and timeframe of the project.
  • Conduct simple highest and best use analysis taking into consideration: valuation using direct capitalization approach, land use controls and insurability.
  • Recognize the critical components of a site analysis and the impact of the results to the success or potential risks to the project.

Tuition & Register

Tuition & Register

Payment for a NAIOP online course entitles access for one person only to the course and all materials.

Course Tuition

Member Type USD CAD
Member $795 $1040
Nonmember $995 $1300
Developing Leader $595 $780
Student Member $95 $125
Student Nonmember $145 $190

How to Register

  • Register online.
  • Fax: Complete the registration form for US  or for Canada  and fax to 703-904-7003
  • Mail: Send check payments to: NAIOP, CL500060, PO Box 5007, Merrifield, VA 22116-5007
  • Register over the phone/questions: 800-666-6780


All registrations processed online receive an automatic confirmation. If you register via fax, mail or phone, the confirmation emails will be sent to you after your payment is received and processed. If you do not receive the confirmation emails within two weeks, please contact NAIOP at (703) 904-7100 to verify enrollment.

Login instructions to access the on-demand course are sent under separate cover from within 2 days. If you do not receive the login instructions, please check your spam folder. If the login email is still not there, please contact the NAIOP Education Department at

Cancellation Policy

No refunds will be issued.



What does tuition cover?

Payment for a NAIOP online course entitles access for one person only to the course and all materials.

Is there an online instructor?

Yes, there is a live instructor presenting each class. Students are able and encouraged to engage and interact with the instructor and each other.

How much out-of-class work is required for each course?

Courses offered online require no more than one hour per week of additional work outside of the scheduled class times.

What if I miss a scheduled class?

If a student misses a class, all materials and a recording of each class is posted in the material library for the student to review before the next class. A student must attend a minimum of 75 percent of the classes to receive credit.

Do I have to take an exam?

Course exams are not required unless you are enrolled as a candidate for the Certificate of Advanced Study in Commercial Real Estate or the Certificate of Advanced Study in Real Estate Finance.

What records are kept of my coursework?

The Center maintains records of all the coursework you complete, as well as optional exam scores, in a confidential transcript. Transcripts are available to candidates upon request. Please contact

What are the computer requirements?

The interactive sessions will be accessed via

Please use the list below to determine if your computer meets the minimum requirements recommended to participate in the online courses:

To attend on a PC, the following is required:

  • Internet Explorer® 6.0 or newer, Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)
  • Windows® 2000, XP, 2003 Server or Vista
  • Cable modem, DSL or better Internet connection
  • Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (Recommended) (2 GB of RAM for Windows® Vista)

To attend on a Mac®, the following is required:

  • Mac OS X 10.4 (Tiger®) or newer
  • Safari 3.0 or newer, Firefox 2.0 or newer (JavaScript™ and Java™ enabled)
  • Cable modem, DSL or better Internet connection
  • Power PC G4/G5 or Intel processor (521 MB of RAM or better recommended)

Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers (a USB headset is recommended).

Contact Barb Parnarouskis at for more information.