Shawna Suckow, CMP, was a million-dollar buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 2,500 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople who were frustrated with the shifting marketplace and the influences of technology. She wrote her first book on the subject in 2012. Her third book is an Amazon best-seller called Don’t Become Extinct – Join the Sales Evolution.
She now has spoken on 5 continents in 15 countries, helping salespeople and businesses to understand the ever-evolving buyer landscape.
Honors include being named to the Global Top 100 Women Business & Tech Speakers, Planners' Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!). Shawna lives in Minnesota with her husband, two teenagers, and one big, goofy golden retriever.