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E.CON '15: The E-commerce Conference

Date: Thursday, March 5, 2015 - Friday, March 6, 2015

Where: Westin Buckhead Atlanta, Atlanta, Georgia

Thanks for attending E.CON 15!

What did you miss? Take a look at the conference photos and stay tuned for a full conference wrap-up!

Event Details


Thursday, March 5

Project Tour: UPS Package Facility

Time: 5:30 a.m. - 9:15 a.m.

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Go behind the early-morning hour scene at UPS and see how their day comes together. You’ll have an up-close look at arrival docks, how packages are transported, and the labeling and loading systems. Hear from UPS on their technology partners and conveyor system vendors. This exclusive tour will allow you to see how UPS is employing state of the art technology and their sophisticated scanning and sorting systems at work.

Ticketed event, $50 fee. Limited to 20 participants.

Project Tour: Fortune 500 Domestic Retail Distribution Center

Time: 8:30 a.m. - 11:45 a.m.

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Explore an 800,000 square foot distribution center for a major domestic household company, including an up-close look at its 70,000 stock keeping units. Tour the facility and hear from executives on their site selection strategies. During a drive to and from the facility, discuss other regional e-commerce facilities, absorption rates, and market trends and challenges.

Ticketed event, $50 fee. Limited to 80 participants. Approximate 55 minute bus ride in each direction.

Thank you to sponsor Jackson County Area Chamber of Commerce.

Opening Luncheon and Welcome Remarks with Keynote Bob Zelis, Walmart

Time: noon - 2 p.m.

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Welcome Remarks

  • Thomas J. Bisacquino, President and CEO, NAIOP
  • Steve Martin, NAIOP Chairman and General Partner, SDM Partners

Keynote Presentation: Innovation in E-commerce: Anything, Anytime, Anywhere

Bob Zelis, Vice President Supply Chain Sam's at Walmart eCommerce, will provide an overview of the e-commerce market from the perspective of the largest U.S. brick and mortar retailer. Key points covered will be how Walmart responded to the growing e-commerce role in retail, what their current and go-forward strategy is on delivering the sales/delivery promise, and the impact e-commerce has or will have on the design and location of their fulfillment centers and retail stores.

Networking Break

Time: 2 p.m. - 2:30 p.m.

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Visit with exhibitors and sponsors, make new business contacts and connect with fellow conference attendees.

E-commerce Project of the Year

Time: 2:30 p.m. - 2:50 p.m.

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Celebrate Dallas-based Trammell Crow Company as the recipient of the inaugural E-commerce Project of the Year award. Learn about Trammell Crow’s development of the I-215 Logistics Center, a 1.25 million square foot (SF) industrial fulfillment center located on 75 acres in Moreno Valley, California. Fully leased to, Inc. in 2014, it was Amazon’s fourth fulfillment center in the state and created more than 1,000 new full-time jobs to the region.

During this session, Tom Bak, senior managing director with Trammell Crow, will discuss the project’s conception, development and innovation.

The Investor’s Guide to the E-commerce Galaxy

Time: 2:55 p.m. - 3:55 p.m.

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The ever-changing demands of today’s e-commerce user create challenges related to the design and future functionality of modern industrial warehouse/distribution properties. Understanding the drivers and longevity of these requirements and how they differ from a more traditional user has resulted in the investment community further scrutinizing their allocation of “industrial dollars.” Whether it is on the front-end funding of a build-to-suit e-commerce development or on the back-end purchase of a completed and fully-leased facility, the institutional investor must analyze several factors:

  • What is the re-usability/long-term sustainability of the building?
  • What are the potential capital requirements needed to re-purpose the facility if vacant, and what are the tenant’s obligations regarding the condition of the premises upon lease expiration?
  • How does the dollar investment made today, relative to the current rental rate, correlate to the future rental rate?


  • Chris Riley, Vice Chairman, CBRE


  • Douglas A. Armbruster, Senior Vice President and Regional Director, IDI Gazeley
  • Dayton Conklin, Director, Clarion Partners
  • Nick Firth, Senior Vice President – Acquisitions, LaSalle Investment Management
  • Todd Platt, CEO, Hillwood
Debating the E-commerce Retail Promise

Time: 4 p.m. - 5 p.m.

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Consumers increasingly expect faster and faster delivery of their purchases, even though typical e-commerce companies with two optimally places fulfillment centers are within one-day reach of just 11 percent of the U.S. population. What does the future hold for same-day or next day delivery? What are the greatest challenges? Come prepared for a lively audience-participation debate on the retail delivery promise.


  • John Morris, Industrial Services Lead, Americas Cushman & Wakefield


  • Bryan Jensen, Principal, St. Onge Company
  • Ben Conwell, former Director of North America Real Estate,
Networking Reception

Time: 5 p.m. - 6:30 p.m.

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Wrap up the day with a fantastic event where you’ll see new products, meet our sponsors and build your professional network.

SunTrust NAIOP Reception

Time: 6:30 p.m. - 8 p.m.

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Join the NAIOP E-CON. conference principal sponsor, SunTrust, for a cocktail reception to eat drink, mix and mingle and hear remarks from SunTrust SVP, KC Conway.

Location: The Mandarin Oriental Hotel (conveniently located across the street from the Westin Buckhead) 

Friday, March 6

Continental Breakfast

Time: 7:30 a.m. - 8 a.m.

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Key Drivers for E-commerce Site and Building Selection

Time: 8 a.m. - 8:55 a.m.

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In the words of Texas Bix Bender, “If you are riding ahead of the herd, take a look back every now and then to make sure it’s still there.” So it goes without saying, E-Commerce is moving quickly and developers find themselves having to increasingly be ahead of it. As e-commerce strategies evolve, it might be good to check in with experts like our panelists for this session to make sure the herd (customers and retailers) are still behind you and not strayed off into another direction. How important is intermodal, or is drive time still a most critical metric in site selection? How will millennials and the rebirth of urbanization impact e-commerce fulfillment and where those DCs are located?


  • K.C. Conway, Senior Vice President of Credit Risk Management, SunTrust Bank


  • Scott Belfer, Senior Vice President, CBRE Inc.
  • Amy Gerber, Executive Vice President, JLL
  • Michael Mullis, Senior Vice President – Real Estate/ Partner, J.M. Mullis Inc.
  • Hugh Williams, Principal, Avison Young
Drones, Lasers and Driverless Vehicles: The Last Mile Delivery

Time: 9 a.m. - 9:55 a.m.

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Fulfilling next day and same day orders to meet customer demands is the logistics battlefield of today. Who will be the winners and losers on this front, and how will consumer expectations for immediate fulfillment impact utilization of industrial logistics real estate?


  • Marcus Panasewicz, Senior Manager, Deloitte Tax, LLP


  • Bala Ganesh, Director, Marketing, UPS
  • Mark Magill, Vice President –Business Development, OnTrac
  • Everett Steele, CEO, Kanga
Networking Break

Time: 9:55 a.m. - 10:30 a.m.

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Don’t miss this time to strengthen connections with colleagues and meet new partners.

If You Build it, Will They Come?

Time: 10:30 a.m. - 11:25 a.m.

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In the last five years, the burgeoning e-commerce world has increased demand for industrial warehouse exponentially. Today’s e-commerce user wants a bigger, taller and stronger warehouse than existing building stock, so how do speculative developers properly prepare to meet demand?

Learn the new requirements being baked into most new speculative warehouse projects to accommodate these new end-users. Taller ceiling heights, bigger building footprints, stronger slabs and foundations, ample automobile and trailer parking, and proximity to major logistics hubs and deep labor forces – how do all of these things affect building pricing, and how does that impact the ability of the spec developer to consummate a lease with a distribution user who may not understand the need for these additional improvements?


  • Lange Allen, Executive Director – U.S. Industrial/Logistics Development, USAA Real Estate Company


  • Stan Conway, Executive Vice President, Majestic Realty Co.
  • Kevin Turpin, President, The Conlan Company
  • Jim Condon, Chief Development Officer, Seefried Industrial Properties, Inc.
Growing New E-commerce Tenants

Time: 11:30 a.m. - 12:30 p.m.

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What are small- and medium-size companies doing to grow their e-commerce business, and what are the opportunities for industrial real estate to help them achieve their goals? Growing businesses are our future tenants, but not every one will lease on their own. What’s the role of third-party logistics providers (3PLs) that specialize in this sector? Hear from medium-size retailers and 3PLs that are operating e-commerce campuses for multiple users.


  • Curtis Spencer, President, IMS Worldwide Inc.


  • Hadi Irvani, Founder, PeachDish
  • Steven Hong, President, Sylvane
  • Michael Landsburg, Vice President of Real Estate, NFI Industries
Conference Concludes

Time: 12:30 p.m. (Eastern Standard Time)



Lange W. Allen

Douglas Armbruster, SIOR, CRE

Scott Belfer

Thomas J. Bisacquino

Jim Condon

Dayton Conklin

K.C. Conway

Stan Conway

Benjamin Conwell

Nick Firth

Bala Ganesh

Amy Gerber

Steven Hong

Hadi Irvani

Bryan Jensen

Michael Landsburg

Mark W. Magill

Steven D. Martin

John Morris, SIOR

Michael E. Mullis

Marcus Panasewicz

Todd Platt

Christopher Riley

Curtis Spencer

Everett Steele

Justen Traweek

Kevin R. Turpin

Hugh Williams

Robert Zelis



Advance registration is now closed, however registrations will be accepted onsite starting Thursday morning at 7am. We look forward to seeing you in Atlanta!


All registrations processed online receive an automatic confirmation. If you register via fax, mail or phone, the confirmation emails will be sent to you after your payment is received and processed. If you do not receive the confirmation emails within two weeks, please contact the NAIOP Education Department at

Cancellation Policy

All cancellations must be in writing. Cancellations of full conference registrants received after February 12, 2015, will be charged a fee of $100 per attendee. You may send a substitute in your place without a penalty. Non-members substituting for a member will pay the fee difference. Cancellations received after February 25, 2015, will forfeit the registration fee. No refunds will be made for no-shows. Special events (tours) are non-refundable. Cancellation/Substitution notices should be faxed to the NAIOP Education Department at (703) 904-7003.


Westin Buckhead Atlanta
3391 Peachtree Road, NE
Atlanta, GA 30326

The Westin Buckhead Atlanta offers guests a modern, refreshing retreat infused with traditional southern hospitality. Guests can indulge in world-class shopping at the adjacent Lenox Mall and Phipps Plaza, or access myriad dining options within minutes

The Westin Buckhead Atlanta is offering a special rate of $179 single/double, exclusive of taxes. The discounted rate will be offered until Wednesday, February 15, 2015, or until the room block has been filled, whichever occurs first.

  • To make a reservation, call 800-937-8461 or call the hotel directly at 404-365-0065.
  • Ask for the NAIOP rate of $179. The rate will be extended for three days before and after the blocked dates, subject to availability (March 1-9, 2015.)
  • A deposit equal to one night’s stay is required to hold each individual’s reservation. Should a guest cancel a reservation, the deposit will be refunded if notice is received at least two working days prior to arrival and a cancellation number is obtained. Personal checks, money orders, or a valid credit card number and expiration date will be needed for the deposit. Name changes to room reservations may be made up to day of arrival at no additional charge, if there is no change to the arrival and departure dates.

Transportation Services
Taxi from Hartsfield-Jackson International Airport (ATL)

  • Taxi Service: $40 one-way (approximately)
  • MARTA: $2.50 one-way

Parking Facilities
The Westin Buckhead Atlanta offers covered self and valet parking, with in and out privileges, in costs ranging from $22-$32 per day.

Weather and What to pack?
Average March temperatures in Atlanta range from an average high of 63 degrees to a low of 42 degrees.

Conference Registration Cancellation Policy
All cancellations must be in writing. Cancellations of full conference registrants received after February 12, 2015, will be charged a fee of $100 per attendee. You may send a substitute in your place without a penalty. Non-members substituting for a member will pay the fee difference. Cancellations received after February 25, 2015, will forfeit the registration fee. No refunds will be made for no-shows. Special events (tours) are non-refundable. Cancellation/substitution notices should be faxed to the NAIOP Education Department at (703) 904-7003.


Sponsorship Option Registrations Benefits Exhibit Space Investment
Six All Platinum Level Benefits plus one exclusive sponsorship item Yes $12,000
Four All Gold Level Benefits plus full page ad in program, reception co-sponsorship
Yes $10,000
Three All Silver Level Benefits plus logo recognition throughout conference
Yes $5,000
Two Logo recognition on signage in conference common areas
Yes $4,000
Two Logo recognition in printed agenda
No $1,995

Download the sponsorship flier.

ECON '15 Fast Facts

ECON - The E-commerce Conference
March 4-5, 2015, Westin Buckhead Atlanta, Georgia

With 300 top-tier executives...

  • 27% are president, CEO, partner or other C-suite
  • 52% are vice president, director, etc.

From distinct professions and sectors...

  • 46% are developers, owners, investors or asset managers
  • 21% are brokers
  • 14% are architects, engineers, contractors, and related fields
  • 19% are economic development agencies, port authorities and consultants

"A ‘must attend’ for anyone seriously looking to grow in the industry."
- Jackie Baker, Associate Director, Stan Johnson Company

Download the sponsorship flier.

For more information, contact Christopher Ware at or at 800-666-6780, ext. 127.


Thanks to the E.CON '15 Planning Committee:

Curtis Spencer, Committee Chairman
IMS Worldwide, Inc.
Webster, Texas
NAIOP Houston

Wes Ahrens
Senior Vice President
Bentall Kennedy
San Francisco, California
NAIOP San Francisco Bay Area

Annie Baxter
Senior Project Manager
Georgia Department of Economic Development
Atlanta, Georgia
NAIOP Georgia

Bilijack Bell
Wilson, Hull & Neal
Atlanta, Georgia
NAIOP Georgia

Garrick Brown
Director of Research
San Francisco, California
NAIOP San Francisco Bay Area

Tom Flanigan
Senior Vice President
Clarion Partners
Atlanta, Georgia
NAIOP Georgia

Kent Mason
Market Officer
Atlanta, Georgia
NAIOP Georgia

Adam Mullen
Managing Director, Supply Chain Services
Atlanta, Georgia
NAIOP Georgia

Jeanette Rice
Americas Head of Investment Research
Dallas, Texas
NAIOP North Texas

Doug Smith
Senior Vice President
Seefried Properties, Inc.
Atlanta, Georgia
NAIOP Georgia

Brian Townsend
Senior Vice President, Investments
CenterPoint Properties
Oak Brook, Illinois
NAIOP Chicago

Lisa Ward
Regional Vice President
DCT Industrial Trust
Atlanta, Georgia
NAIOP Georgia