News  

NAIOP Insights: Creating Personalized Experiences with Big Data

Developers are using real-time data to learn as much about possible about the people and areas where they're creating new spaces.

 

Today, the tool sets that commercial real estate developers have are helping bring together real-time data, enabling them to learn as much about possible about the people and areas where they're creating new spaces.

This knowledge can be used to learn about shoppers, residents and more, combining granular census data with big data to provide more insights than ever imagined.

This content features Donna Salvatore, CEO of Megalytics, Inc., and was filmed at NAIOP’s CRE.Converge 2018.