NAIOP Member Demographics

NAIOP delivers the right professionals from the right companies to grow your business. Our members are the top decision-makers from top companies, making NAIOP an essential investment for anyone who wants to reach commercial real estate.

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NAIOP members represent all professions of the commercial real estate development industry:

  • 38% Developers/owners/investors and asset managers
  • 20% Architects/engineers/contractors and related services
  • 16% Brokers
  • 13% Accountants/attorneys/consultants
  • 8% Financiers: banks/capital providers
  • 3% Insurance/title; property managers

They are involved in the development of all property types*:

  • 88% Office
  • 75% Industrial
  • 67% Retail
  • 65% Mixed-use
  • 45% Multifamily
  • 27% Medical/life science

*Respondents may be involved in the development of more than one property type.

They are responsible for making executive-level business decisions for their companies:

  • 28% President/CEO/partner/other C-suite
  • 27% Senior vice president/vice president
  • 17% Other senior management

They are located throughout North America:

  • 15% Mid-Atlantic
  • 14% California
  • 14% Midwest
  • 10% Canada
  • 10% New England
  • 8% South*
  • 8% Southwest
  • 6% Florida
  • 6% Pacific Northwest
  • 5% Mountain West
  • 4% Texas

*Excluding Florida.

NAIOP members are a unique audience; they are not reached by other commercial real estate organizations:

  • 80% are not Urban Land Institute (ULI) members.
  • 90% are not Building Owners and Managers Association International (BOMA) members.
  • 84% are not International Council of Shopping Centers (ICSC) members.

Contact us for more information on how we can help you reach this critical audience.