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The Office Evolution 2017

The Office Evolution

Date: Thursday, November 9, 2017 - Friday, November 10, 2017

Where: Brooklyn, New York

Event URL: www.naiop.org/office17

The Office Evolution brings together two organizations for one landmark event, exploring a diverse range of topics and trends related to the office sector, from flex space to well buildings to the future of financing. This collaboration between NAIOP, the Commercial Real Estate Development Association, and the Global Workspace Association (GWA) will offer attendees unprecedented access to developers, space operators, providers and more. Take advantage of the opportunity to connect with professionals outside your usual network while gaining insights into the latest and greatest industry trends, tools and technologies you need to stay a step ahead in the always-evolving office market.

Please note that topics and times are subject to change.

Conference Supporter:

SIOR

Event Details

Agenda

Thursday, November 9

Local Tour: 1271 Avenue of the Americas and the Empire State Building

Time: 7 a.m. - noon

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Ticketed event; $50 fee. Limited to 16 people.

Witness the transformation of 1271 Avenue of the Americas, where a comprehensive $325 million renovation is underway to convert the former Time-Life Building from a single-tenant to a multi-tenanted office building. Major elements of the renovation project include the replacement of the building’s glass curtain wall, allowing approximately 60 percent more light into the interior space, as well as restoration of the building’s landmarked lobby. Then tour the Empire State Building, the “world’s most famous building,” owned by Empire State Realty Trust, Inc. Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. Learn about the building’s Urban Campus, new investments in energy-efficiency, infrastructure upgrades and an initiative to reduce the building’s total energy consumption by 50 percent.

Local Tour: WeWork’s Creative Coworking Spaces

Time: 8 a.m. - 11:15 a.m.

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A light continental breakfast will be provided. Ticketed event; $50 fee. Limited to 47 people.

Get inspired by WeWork’s dynamic coworking spaces and learn more about the company’s unique offerings and custom space solutions during this tour. Attendees will visit two locations: WeWork Dumbo Heights, a mixed-use campus in one of Brooklyn’s fastest-growing neighborhoods, and WeWork Montague Street in Brooklyn Heights, which boasts a custom art piece on each floor along with unique amenities.

Networking Session: Conversations of Four

Time: 11:15 a.m. - noon

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A new approach to networking, this structured session rotates individuals through small groups to discuss hot topics in CRE. Take advantage of this dynamic new format to share your perspective and connect with a diverse set of industry professionals.

Keynote Luncheon | WeWork: Commercial Real Estate for the New Enterprise

Time: noon - 1:45 p.m.

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We sit at the intersection of several large trends in the modern labor force: a growing contingent of independent workers, the rise of the millennial worker, and the interplay between these trends and the growth of cities. This session will provide an inside look at how innovative on-demand workspace company WeWork goes about selecting, selling and operating their spaces to appeal to these dynamics, and what that experience is like for the commercial landlords. Presented by WeWork.

Speakers:

  • Julia Davis, Vice President, Global Head of Broker and Real Estate Partnerships, WeWork
  • Matt Fry, Global Head of Real Estate Operations, WeWork
Networking Break

Time: 1:45 p.m. - 2:15 p.m.

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Why Wellness Buildings Thrive – Not Just Survive

Time: 2:15 p.m. - 2:45 p.m.

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Despite a high level of interest in health and wellness in commercial real estate, there is minimal understanding of how the indoor environment truly affects people. During this fireside chat, our experts will discuss how air quality, thermal comfort, light, acoustics, density and other factors affect stress, sleep and wellness.

Speakers:

  • Charlie Kuntz, Managing Director and Innovation Officer, Hines
  • Dana Pillai, President, Delos Labs, and Executive Director, Well Living Lab
Creating Value in Common Spaces

Time: 2:55 p.m. - 3:40 p.m.

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Amenities are more than just bike racks and cold cafeterias. The strongest amenity models can help landlords improve the tenant experience while increasing leasing velocity, occupancy, retention and ultimately long-term asset value. In this session, hear a case study from Convene on their unique amenity program at the newly-opened One World Commons within One World Trade Center, New York’s tallest skyscraper. Then the authors of the forthcoming NAIOP Research Foundation study, “Activating Office Building Common Areas,” will share top-level takeaways from their report.

Speakers:

  • Chris Kelly, Co-Founder, President and Chief Development Officer, Convene 
  • Richard Peiser, Michael D. Spear Professor of Real Estate Development, Harvard Graduate School of Design
  • Raymond Torto, Ph.D., CRE, Lecturer, Harvard University
Networking Break

Time: 3:40 p.m. - 4 p.m.

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Class A Case Study: The Green at Florham Park

Time: 4 p.m. - 4:30 p.m.

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For anyone familiar with the sprawling 268-acre Exxon-Mobil campus in Florham Park, New Jersey, as it stood in 2000, the same piece of land would be unrecognizable to them today. Since closing on the site in 2006, Rockefeller Group has successfully redeveloped the property into a mix of uses comprising an NFL franchise, a LEED Platinum office building, a boutique hotel, 230,000 square feet of medical space, flexible stay living residences and active adult housing. In this session, hear about the challenges and opportunities associated with establishing the diverse master-planned development.

Speaker:

  • Clark Machemer, Senior Vice President and Regional Development Officer, Rockefeller Group
Using Tech to Close the Deal

Time: 4:40 p.m. - 5 p.m.

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Today’s investment sales cycle is an imperfect one, but the new technologies transforming the commercial real estate industry can address many of its inefficiencies. Learn how to take back some of your valuable time and close deals faster at this session, where you’ll explore the digital tools modernizing the buying and selling process, where these tools fit into the investment sales cycle and how to use them to your advantage.

Speaker:

  • Yan Khamish, Managing Director, Commercial Division, Ten-X
Welcome Reception

Time: 5 p.m. - 6:30 p.m.

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Friday, November 10

Breakfast General Session | CRE Crystal Ball: The Future of Debt Financing

Time: 7:30 a.m. - 9 a.m.

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With growing uncertainty about the future of tax reform, financial regulations and their impact on CRE lending, it’s crucial to prepare for any number of outcomes that could impact your business. Join our panel of experts for high-level insights into the current debt markets and how they may evolve, a lender’s perspective on new office trends, how to determine credit worthiness for new companies and risks associated with financing alternative use projects, and what regulations are helping and hindering office lending. Come with the questions that keep you up at night!

Speakers:

  • Kathleen Farrell, Executive Vice President, Commercial Real Estate, SunTrust Bank
  • Steven Kohn, Vice Chairman and President, Cushman & Wakefield
  • Jason Ourman, Managing Director, Bank of America Merrill Lynch
The Future of Office

Time: 9:30 a.m. - 10 a.m.

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Mix it Up: Integrating Flexible Office Space

Time: 10 a.m. - 11 a.m.

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Considering adding flexible space to your building? This session will provide an overview of models that are working for building owners in today's market and where flexibility in CRE will be in the next 15 years. Hear from two owners on how they are positioning their buildings for the future by adding flexible options. Presented by the Global Workspace Association.

Moderator: 

  • Jamie Russo, Executive Director, Global Workspace Association

Panelists:

  • Richard Cavenaugh, President and CEO, Stoneleigh Companies, LLC
  • Nick Clark, CEO, Common Desk
  • Greg Fuller, President and Chief Operating Officer, Granite Properties, Inc.
  • Mara Hauser, CEO and Founder, 25N Coworking
Networking Break

Time: 11 a.m. - 11:20 a.m.

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The Suburban Office Park’s Extreme Makeover

Time: 11:20 a.m. - noon

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The suburban office park isn’t what is used to be – or at least looks radically different than it did ten years ago. Join two research experts for a discussion on the new definition of “suburban office,” how these building settings will continue to evolve. Will the new crop of workers revert to previous generational patterns or will we see a fundamental shift in behaviors going forward? A suburban office developer will also provide his unique perspective on the future of suburban office. Hear the latest research and insights on the subject to inform your business decisions.

Speakers:

  • John Chang, First Vice President, Marcus & Millichap
  • Mark Fitzgerald, CFA, CAIA, Senior Director, USAA Real Estate Company
Conference Concludes

Time: noon - noon

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Speakers

Speakers

Richard Cavenaugh

John Chang

Nick Clark

Julia Davis

Kathleen Farrell

Mark Fitzgerald, CFA, CAIA

Matt Fry

Gregory Fuller

Mara Hauser

Chris Kelly

Yan Khamish

Steven Kohn

Charlie Kuntz

Clark Machemer

Jason Ourman

Richard Peiser

Dana Pillai

Jamie Russo

Raymond Torto, Ph.D., CRE

Sponsors

Registration

Registration

Register online

Early Bird Deadline is September 27.

Member Type Early Standard
Member $575 $645
SIOR
(Must use the PDF form to receive discount)
$575 $645
Developing Leader $445 $485
Local Chapter $475 $545
Nonmember $685 $765
Add'l paid sponsor $475 $475
Student $95 $95

Register online

Registration Form 

Cancellation Policy

All cancellations must be in writing. Cancellations of full conference registrants received after October 16, 2017, will be charged a fee of $100 per attendee. You may send a substitute in your place without a penalty. Non-members substituting for a member will pay the fee difference. Cancellations received after October 30, 2017, will forfeit the registration fee. No refunds will be made for no-shows. Special events (tours) are non-refundable. Cancellation and substitution notices should be sent to education@naiop.org or faxed to 703-904-7003.

Hotel/Travel

Hotel and Travel Information

New York Marriott at the Brooklyn Bridge
333 Adams Street
Brooklyn, New York 11201
718-246-7000 or 888-436-3759

Hotel Reservations

Book a reservation in NAIOP’s room block at the New York Marriott at the Brooklyn Bridge

  • The New York Marriott at the Brooklyn Bridge is offering a special rate of $279 single/double, exclusive of taxes. The discounted rate will be offered until Tuesday, October 17, 2017, or until the room block has been filled, whichever occurs first.
  • To book a room at the New York Marriott at the Brooklyn Bridge, call 877-303-0104 and ask for the special NAIOP rate of $279 single/double, exclusive of taxes. You may also book online using NAIOP’s direct booking website.
  • A deposit equal to one night’s stay is required to hold each individual’s reservation. Should a guest cancel a reservation, deposits will be refunded for rooms cancelled more than 72 hours prior to arrival. Name changes to room reservations may be made up to one days prior to arrival at no additional charge.

Transportation, Maps and Directions

Visit the New York Marriott at the Brooklyn Bridge website for information on the local area, directions and local attractions.

Taxi Service

  • LaGuardia Airport (LGA)
    A taxi ride from LaGuardia Airport (LGA) to the New York Marriott is approximately $35 exclusive of tax and gratuity. LGA is located 10 miles SW of the New York Marriott. Subway service from LGA to the New York Marriott costs $2.75 one-way.
  • John F Kennedy International Airport (JFK)
    A taxi ride from John F Kennedy International Airport (JFK) to the New York Marriott is approximately $50 exclusive of tax and gratuity. JFK is located 19 miles NW of the New York Marriott. Subway service from JFK to the New York Marriott costs $2.75 one-way.
  • Newark Liberty International Airport (EWR)
    A taxi ride from Newark Liberty International Airport (EWR) to the New York Marriott is approximately $90 exclusive of tax and gratuity. Newark Airport is located 14.8 miles E of the New York Marriott.

Parking

Valet parking is available at the hotel for $40 daily and $52 daily for oversized vehicles and SUVs.

Weather

Average November temperatures in Brooklyn range from an average high of 57 degrees to a low of 44 degrees.

Sponsorships

Sponsorships

NAIOP sponsorship plans provide you with a unique opportunity to build your brand and influence key power players in commercial real estate.

Download the sponsorship flier 

Who Attends The Office Evolution?

See the Why Attend tab for demographic information on the leaders from across North America who have attended past office conferences.

Who Sponsors The Office Evolution?

See the Sponsors tab the top industrial companies who will be represented at The Office Evolution, and view the sponsor list from 2016.

Sponsor Investment

Level # of Registrations Included Benefits Tabletop Exhibit Investment
Premier Ten All Platinum Level Benefits plus one exclusive sponsorship item Yes $12,000
Platinum Four All Gold Level Benefits plus full page ad in conference program and co-sponsorship of reception Yes $10,000
Gold Three All Silver Level Benefits plus logo recognition in education sessions Yes $5,000
Silver Two Signage throughout the conference Yes $4,000
Supporting Two Limited logo recognition and shared materials table No $1,995

Request a full sponsorship prospectus and learn what sponsorship opportunities are currently available by contacting Christopher Ware via email or call 703-904-7100, ext. 127.

Why Attend

Why Attend

The Office Evolution leads the conversation on what’s driving future of office, with a global perspective on the outlook for capital markets, a look at the challenges and rewards of reinventing or repurposing office space, the technology revolutionizing office real estate and more.

In a survey of attendees, over 90% responded that they had made new or strengthened existing relationships at The Office Evolution.

Who Attends The Office Evolution?

By scope of business:

  • 38% Developers, owners, investors
  • 25% Architects, engineers, contractors
  • 21% Brokers
  • 6% Professional services (consultants, law firms, etc.)
  • 6% Economic development
  • 4% Technology companies

By tile:

  • 30% C-level, president, partner
  • 20% Vice president
  • 35% Other senior management

Past attendees agree – The Office Evolution is worth your time and investment.

“The inaugural [office conference] was a great opportunity to meet colleagues in regions and markets that I had not had the opportunity to meet in the past. Gaining insights and perspectives from people working in different markets was a valuable learning opportunity.”
- Mitch Mannella, Director, Asset Management, Manulife/John Hancock Real Estate

“Highly focused conference with spot-on topics and excellent speakers. Well-chosen speakers from all across the states contributed with their knowledge and deep experience. [The office conference] is not to be missed!”
- Steve Horovitz, Director of Leasing, Reliance Properties Ltd.

“Excellent insight to the many aspects of the office industry!”
- Robert Olvera, Associate Principal, PDR

“Excellent attendance, educational sessions and networking venues for the inaugural conference.”
- Ralph Heins, President, Primera

View insights and information from a past office conference:

Select the image below to view the full gallery.

2016 O.CON: The Office Conference